NEST by Arpit Agarwal is a brand of notebooks/ journals, lifestyle products etc. inspired by the symbols, culture and crafts of the picturesque and unexplored paradise of North-Eastern India. I worked on content for the digital platforms of this e-commerce brand including website and social media.
Website
Since, NeST was a conceptual and had the appeal of a designer’s shop, I was asked to write headlines with a poetic touch. I also worked on the product description incorporating Search Engine Optimisation. The content was used for social media as well.
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SOCIAL MEDIA
I worked on ‘Did you know?’ posts along with writing for two campaigns: You Buy We donate and #withlovefromNorthEast.
NeSt had launched ‘You Buy We donate’ where we had successfully raised Rs 25k in a span of a week for Covid 19. #withlovefromNorthEast is a photo submission campaign that is in works to be published as a coffee table book. I had the opportunity to work on both campaigns.
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REELS
